12 Jul SEO For Logging
About Tom Johnston’s SEO Services https://www.tom-johnston.com
Welcome To Tom Johnston, your site for trusted search engine optimization and internet marketing needs. If you are serious about growing your business, then you need to take advantage of the marketing opportunities available via the web. Otherwise, you will lag behind your competitors. We can help your agency to ensure that your business website pages are found when people are searching for the products, services and information that you have to offer.
SEO (what is it)
In order to understand the importance of search engine optimization to your website, you first must understand what it means. There are a variety of techniques that are used by internet marketers that fall within this service. All of them are designed to improve your rankings for relevant search terms. Google, Yahoo and Bing are the most used search engines at this time, and they each utilize complex algorithms to determine where to place your web pages in their search results. Without strong SEO, it is be difficult, if not impossible, for your site to be found via these organic searches.
Search Engine Optimization
At Tom Johnston’s, we will approach your search engine optimization needs from multiple angles, starting with an analysis of your current pages. Then, our service will use the latest and most effective techniques to boost where your site pages fall in the search engine results pages (SERPs) for queries that are relevant to your company. This involves choosing the best keywords, building up appropriate links and forming positive opportunities for humans to respond to your content. For instance, improving your click-through rates and encouraging shares on social media.
Internet Marketing (different types: SEO/PPC/Social Media, etc)
The term internet marketing actually encompasses a wide range of potential services, all of which can be combined for a powerful punch to your bottom line. As mentioned above, optimizing your website should be at the top of your list. Once that has been done, we can set you up with pay-per-click marketing opportunities, where you only pay for the ads that people click. Social media accounts are a great way to reach out to the public and get your brand seen by new people. We can ensure that they are properly set up and establish a marketing plan that suits your budget and your needs. E-mail marketing opportunities are another aspect of creating a strong sales funnel that we can provide.
Search Engine Marketing
Search engine marketing is similar to SEO, but there are some important differences. The main thing that you will notice is that these involve paid ads that are targeted to specific groups of people. While SEO is great for throwing a wide net, the techniques involved in search engine marketing (SEM) are more refined. Usually, the keywords and content are selected for search queries that indicate the searcher is poised to make a purchase. This makes your ad dollars more effective and can yield fantastic results.
While you might be tempted to tackle this in-house, doing so poses multiple problems. First of all, unless you or someone on your staff has extensive experience with internet marketing, you lack the qualifications necessary to accomplish it effectively. Though your tech guy might be great with installing hardware and software, that is a separate ballpark from online marketing. Rather than stretch your staff thin in an effort to save some cash, utilize expert services so you can rest assured that your marketing is being handled correctly. Just as you hire an accountant or bookkeeper to ensure that your finances are properly managed, you should have a reputable SEO company with internet marketing expertise help you.
Small Business SEO
If you are the owner or manager of a small or medium company, you might not yet realize how vital the web is to your company. This can be particularly true for those who serve local customers and have been around for a long time. However, search engine optimization for small businesses is vital to ensuring longevity and success. Countless people use their smart devices every day to find everything from a nearby restaurant for lunch to the best airline prices to travel across the world. No matter what your offerings, you want to be certain that new people can find you. Also, social media accounts are a great way for these new folks to spread the word about how awesome your company is.
Tom Johnston has extensive experience in the industry of online marketing and related endeavors. You can trust that he will use that expertise to deliver the best possible results for you and your business. With years of experience and a dedication to customer service, Tom has been able to assist others to reach their traffic goals, and he is thrilled to help you as well.
Though there are several different agencies out there, you don’t always get the personalized services that you need and deserve for your website. It can become frustrating to deal with multiple people, particularly if the agency has poor internal communication. With us, you can rest assured that you will have the one-on-one experience and service to boost your search engine rankings and gain more traffic to your business website.
Best/Cheap/Affordable SEO Company
When searching for a search engine marketing company, there are several factors to consider, including time in the marketing business and their reputation. Although you might fear that will come at too high of a price, that doesn’t have to be the case. We offer affordable services and can work with any budget. Whether you have the funds to completely overhaul your website immediately or need to approach it a bit slower, we will make sure that you receive the best services at competitive pricing. When we meet with you, we can discuss the intricacies of improving your site via online marketing techniques, including SEO. Then, we will develop a plan together that suits you and will delight your visitors.
SEO Marketing Companies
Larger marketing companies often break up the work into several different pieces, assigning various members to their own marketing segments. Unfortunately, this can cause a communication breakdown, particularly if you aren’t assigned a personal staff member to handle all of your queries and concerns. With us, you know that you will never get lost in the shuffle and that we value you and your company.
The services involved in search engine optimization are vital to your business success. This is the base for all of your other marketing efforts, and it must be strong for your company to thrive. Think of it as the foundation of your marketing upon which all other advertising and marketing plans are built. Doing so will help you to see the evolution of how you can grow your site value and popularity with the right techniques. As each piece of the puzzle falls into place, you will be amazed at how they all begin to form a robust image of your brand as a niche authority. After all, that is what people need in order to become conversions!
Now is the time for you to take charge of your business and improve your online brand recognition. By hiring us for your online marketing endeavors, you can rest assured that your site will begin to receive more visitors. A combination of organic search results and targeted ads will help others to see the value you bring to your niche. Contact us today to find out more!